Craft Compelling Listings for Your Equipment for Sale

Online marketplaces have become a crucial platform for buying and selling used equipment. Small businesses in Canada are increasingly turning to online classified platforms to find the right equipment at affordable prices. This trend in consumer behavior presents a lucrative opportunity for equipment sellers, and adopting effective techniques can significantly enhance your success in this competitive market.

Some of the popular online classified platforms include:

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Partner with a Leasing Company

If you’re a small dealer or private seller without a finance department, how can you speed up your sales and make more money on each deal? Join forces with a leasing company!

Keep reading to find out how working with a leasing agency can get better results for you and your buyers.

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How to Compete Effectively with the Big Dealerships, Avoid Sticker Shock and Move Your Used Equipment

You want to sell your used equipment with a minimum of hassle. Your buyer wants a deal with a minimum of hassle.

So how do you both get what you want?

It’s not really a secret.

You don’t need to be a big equipment dealer to offer financing on your sales. With simple third party financing tools, you can make your used equipment more affordable to potential buyers, complete the sale quicker, and get the best price for it.

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How to Make Your Classified Ad Attractive and Get Top Dollar for Your Used Equipment

Selling your business’s surplus equipment is a great way to cash in on the value of your assets. If your business is growing, selling your used equipment can help finance new ventures.

We live in an increasingly online world and the business of buying and selling is moving online with it.

Pick your online platform like Kijiji, Facebook Marketplace, Autotrader, Supply Post, etc… Hint: Facebook Marketplace has been working really great for us lately. Once you decide on a platform (or two) the next step is creating a convincing ad. The following tips will help you fine-tune your ad and make your equipment stand out from the competition.

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How to Prevent Sticker Shock, Help Your Customers Afford What They Need, and Look Good Doing It

You’ve got what they need. They know it, you know it.

All that is standing in the way of a successful sale is one number – that piece of equipment’s price tag. Equipment is a big-ticket item and the numbers involved can send a potential buyer running for the door.

The key to increasing sales lies in reframing the price tag with monthly payment plans. Breaking down that sticker price into manageable chunks helps your buyer reframe the equipment cost in a way that fits their budget – and thought-process. Few small operators can lay down the $40,000 needed to purchase a mini excavator upfront. But, $800 a month for 5 years? That is a possibility. That number that fits the world of monthly operating costs.

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Tips for Placing the Perfect Sales Ad on Kijiji

One of the best places to sell your heavy equipment is through an online classified service. Kijiji is one of the major ones in Canada. It connects millions of people in hundreds of communities who are looking to buy or sell equipment.

Here are 9 tips for constructing the perfect Kijiji advertisement to sell your heavy equipment online quickly.

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