You Can Increase Equipment Sales by Reframing the Price Tag
How to Prevent Sticker Shock, Help Your Customers Afford What They Need, and Look Good Doing It
You’ve got what they need. They know it, you know it.
All that is standing in the way of a successful sale is one number – that piece of equipment’s price tag. Equipment is a big-ticket item and the numbers involved can send a potential buyer running for the door.
The key to increasing sales lies in reframing the price tag with monthly payment plans. Breaking down that sticker price into manageable chunks helps your buyer reframe the equipment cost in a way that fits their budget – and thought-process. Few small operators can lay down the $40,000 needed to purchase a mini excavator upfront. But, $800 a month for 5 years? That is a possibility. That number that fits the world of monthly operating costs.